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Who Needs a Website?

Who Needs a Website?

Dave Derosier

I am asked this question so often, “Who needs a website?”

Back in the late 1990s I started designing websites under the name of “Instant Web Pages”, to introduce small business owners to the new Internet. 

Websites were just getting going then and not a lot of businesses or organizations were using them.  When I would talk to prospects about a website they would say, “Why do I need a website? Nobody has one.”

My response was quick and easy, “You need one to stick out from your competitors, because they don’t have a website yet.”

 Here in the 21st century, the tables have turned. Most businesses and organizations do have websites. So when the question is asked today, the answer is, “Because your competitors already have one.”

 Just about any business today needs to have a presence on the Internet. Many of them start with a Facebook page. That’s truly a good start, but it’s only effective for an hour or so, maybe a day.

 Think about Facebook. Can you find the post that your brother-in-law’s cousin sent you yesterday? Of course not, it just got further and further down the list, before it fell off into the abyss.  Try finding a vendor on Facebook – like a roofer. 

 Good luck.

 Facebook is good for today. Today’s sale specials. Photos of what you did yesterday. And then it goes away.

 On the other hand, your website allows you to have static information about your business or organization.  Like your hours, your location, your email address.  And it will allow your customers to contact you – either by phone or email – directly from their cell phone, just by clicking on the screen.

 Your website lets you display text and images that stay there unless you change them. Your website allows you to sell directly to your customer, your website allows you to describe your products and services in one place without having to redo it every day/week. You can even take orders, schedule work, and get paid via your website.

 Your website allows you to answer three very basic questions for your customer/prospect: 1) Who are you? 2) What do you do or offer? 3) How do I contact you?

 Oh, and did I tell you that you don’t own what’s on Facebook? That you have absolutely no control over who sees your information? Or when? Facebook decides that and doesn’t have to tell you.

 Facebook can insert an advertisement for your competitor right next to your post, and you have no control.

 That’s just the obvious and objective stuff about a website.

 How about some statistics…

  • Did you know that 93% of consumers go online to find a local business?
  • Did you know that 75% of consumers make judgements about a company’s credibility based on their website design?
  • Did you know that 30% of consumers won’t even consider a business that doesn.t have a website?

 YUP. That’s what the researchers say.

Oh, but now you’re going to say that you don’t sell to consumers, you sell to other businesses.

  • Did you know that 75% of Business-to-Business (B2B) buyers say that digital website content significantly impacts their buying decisions?
  • Did you know that 62% of buyers say they can finalize their purchase selection criteria based on the business website?

 What it all comes down to is that if you have a business, you cannot afford to NOT have a website!

 And so, you’re thinking how silly that statement is. “He’s telling me I can’t afford it, but he’s not telling me how much it costs!”

 Sorry, but that’s a topic for the next session.

David Derosier consults with small business on planning and marketing issues, and provides web design and hosting services through OhainWEB.com, an accredited business with the Better Business Bureau that is rated A+ by BBB. He can be reached at JDAVID@Strategy-Planning.info

 This article was first published in The Orange Leader on April 10th 2019.

David Derosier consults with small business on planning and marketing issues, and provides web design and hosting services through OhainWEB.com, an accredited business with the Better Business Bureau that is rated A+ by BBB. He can be reached at JDAVID@Strategy-Planning.info.
Deception as a Cyber-Defense

Deception as a Cyber-Defense

Deception as a Cyber-Defense

In a recent article I talked about how governments are adjusting their approach to collecting signals intelligence data in the fight against national enemies – both terrorists and unfriendly states. What about private companies and individuals, what defenses are available to them in these changing times?

Topping the terrorist list are ISIS and Al Qaeda. The leading unfriendly states, ranked by offenses recorded, are China, Iran, North Korea, and Russia.

In December of 2018 alone, major international cyber-attacks on government agencies, defense and high tech companies, or economic crimes with losses of more than a million dollars** included:

  • Chinese hackers were found to have compromised the EU’s communications systems, maintaining access to sensitive diplomatic cables for several years
  • North Korean hackers stole the personal information of almost 1,000 North Korean defectors living in South Korea
  • The United States, in coordination with Australia, Canada, the UK, and New Zealand, accused China for conducting a 12-year campaign of cyber espionage targeting the Intellectual Property and trade secrets of companies across 12 countries. The announcement was tied to the indictment of two Chinese hackers associated with the campaign.
  • S. Navy officials report that Chinese hackers had repeatedly stolen information from Navy contractors including ship maintenance data and missile plans.
  • Security researchers discover a cyber campaign carried out by a Russia-linked group targeting the government agencies of Ukraine as well as multiple NATO members
  • Researchers report that a state-sponsored Middle Eastern hacking group had targeted telecommunications companies, government embassies, and a Russian oil company located across Pakistan, Russia, Saudi Arabia, Turkey, and North America
  • Italian oil company Saipem was targeted by hackers taking down hundreds of the company’s servers and personal computers in the UAE, Saudi Arabia, Scotland, and India
  • North Korean hackers have reportedly targeted universities in the U.S. since May, with a particular focus on individuals with expertise in biomedical engineering
  • The Security Service of Ukraine blocked an attempt by the Russian special services to disrupt the information systems of Ukraine’s judicial authority
  • The Czech security service announced that Russian intelligence services were discovered to have been behind attacks against the Czech foreign ministry in 2017
  • Chinese hackers breached the systems of an American hotel chain, stealing the personal information of over 500 million customers

Deception - crossed fingersOne of the fastest growing defenses against hackers and malware is “deception”.

 Suppose that when your computer detects an unwanted visitor it lies to the attacker and fools it into doing something non-destructive like going to what is called a honeypot. One example of currently available commercial solutions can be found at www.keyfocus.net/kfsensor/.

According to Wikipedia, a honeypot consists of data that appears to be a legitimate part of the site, but is actually isolated and monitored, and that seems to contain information or a resource of value to attackers, who are then blocked. This is similar to police sting operations, colloquially known as baiting a suspect.

Honeypots have been around for a long time in cyber security, however they are becoming much more prevalent and have inspired various other types of destinations for attackers to be sent and neutralized.

Cyber security paradigms are shifting away from relaying solely on brute-force firewalls. These new concepts or thought patterns look to misdirect attackers rather than attempt to close the door. Just as the new concepts in signals intelligence are shifting to bulk collection of meta-data.

Looking at the major international infractions quoted above, remember they are the ones that were caught and reported. How many more have occurred undetected?

Technology is a great tool, but we need to stay on top of it for self-protection; self-protection at any level, national, corporate, or as an individual.

** Center for Strategic and International Studies, “Significant Cyber Incidents Since 2006”

David Derosier consults with small business on planning and marketing issues, and provides web design and hosting services through OhainWEB.com, an accredited business with the Better Business Bureau that is rated A+ by BBB. He can be reached at JDAVID@Strategy-Planning.info

Bulk Equipment Interference

Bulk Equipment Interference

I remember a time when encryption standards were controlled by the government. The respective national information security agencies would not allow the export of software (or hardware) that contained new encryption algorithms (formulas) unless the software/hardware maker could provide the agency with a “key” to break the code.

The intent has always been national security. For example, if an adversary from outside the USA were using encryption that the NSA could not break, that became a breach of national security.

Those days are gone. Computers have progressed so much that hackers can create their own encryption algorithms on the fly without any outsiders being given a key or an export license.

Back in the days of analog signals, each communication was carried over one frequency (channel). Today, digital signals are so much faster and narrower (bandwidth) that many, many signals can be carried through the same space that a single analog channel used.

For these (and other reasons), encryption has become ubiquitous. In my last post, I talked about how Google is forcing encryption on the Internet by marking sites without HTTPS encryption as unsecure.

This widespread use of encryption is turning the traditional targeted listening of the National Signals Intelligence Agencies obsolete! NSA would record and listen to every phone call that left the USA, and then they added faxes, then emails. Now, all of those are encrypted.

So, how do the Signals Intelligence Agencies stay in business if things have changed so much? How do they gather the intelligence they need if the signals are encrypted? The answer is actually rather simple – they collect meta-data, which if oversimplified means data-about-data.

Ever heard of meta-data? If you have a digital camera in your phone, you probably use it to take pictures. Maybe even transfer them to your computer. Each photo has an ID, it also has the date and time, and information about the camera that took it, might even have the location if GPS was enabled on your phone. All of that information is meta-data, digital data about the digital data that makes up your photo. It’s in the digital file of the photo but not in the photo.

Let’s say they want surveillance data (intelligence) on you and you’re in the Golden Triangle (SETX). Someone quietly follows you around recording the meta-data. NOT JUST YOURS! Everyone’s meta-data is collected in bulk. They hack the systems (like an AT&T cell tower) and record everything. If they can’t follow you in person, they’ll use a drone or a satellite (depending on how important you are).

They even may need to interrupt your phone conversion with a call-drop so that you’ll re-register with the nearest tower and send more meta-data.

It’s called Bulk Equipment Interference. Go look it up on the internet. Could be some scary stuff. Of course, what they’re been recording for decades can also be some scary stuff.

Careful what you say, where you go, who you talk to, or…like with Facebook, don’t worry about it, everyone else is doing it.

Don’t forget to go to the internet and look up “Bulk Equipment Interference”.

PS: Who are these agencies? Friendly agencies with prime responsibilities for Signals Intelligence, often referred to as SIGINT, include NSA (United States), CSE (Canada), GCHQ (United Kingdom), ASD (Australia), and GCSB (New Zealand). These countries make up what’s called the Five Eyes – friends who share intelligence among themselves. And, of course, many of the other 200 +/- countries in the world also have SIGINT capabilities and concerns.

J. David Derosier consults with small business on planning and marketing issues, and provides web design and hosting services through OhainWEB.com, an accredited business with the Better Business Bureau that is rated A+ by BBB. He can be reached at JDAVID@Strategy-Planning.info

How do hackers get in?

How do hackers get in?

Governments and most major companies have installed extensive cyber security defenses. However their weakest links are the contractors and independent devices that have links into their computer networks.

These smaller contractors often do not invest in cyber security at the same levels and many of the independent devices have little or no security.

As a result, hackers who want to get the big fish will most often go after the little fish first to gain access to the big fish. The big fish are referred to as “hard targets” and the little fish as “soft targets”.

Most people think of hacking as someone breaking into computers to steal information. In fact, hacking is not just aimed at computers (or phones).

The big players go after communications networks and often leave “malware” behind for surveillance of everything on the network. Smaller players may just wreak havoc as they go about their work. What’s new in the game are the various ways in which hackers can gain access.

Internet of Things (IoT)

The Internet of Things refers to things connected to the Internet that are neither computers nor communications devices in and of themselves, rather they communicate over the Internet (Wi-Fi) for control purposes. The IoT can include household appliances all the way up to widgets in our petro-chemical plants. For example, security cameras, refrigerators, and even Alexa devices.


An example was given at the Wall Street Journal’s CEO Council annual conference in December. According to Nicole Eagan, CEO of Darktrace, a cyber security company, a casino was hacked through a thermometer in an aquarium in the lobby. The thermometer was connected to the casino’s network to control the water temperature.


I was talking just last week with a friend that lives in Orangefield. He was commenting on getting an Echo device from Amazon for Christmas. The Echo device can play music, turn the lights on, or order stuff from Amazon, apparently under the direction of Alexa, who is always waiting for someone to call her name with a request.

When you say the word “Alexa”, she recognizes the word and starts recording your voice. When you have finished speaking, she sends this recording over the Internet to Amazon. Alexa needs the internet to work; Alexa needs the internet to send your recorded words back to Amazon. Alexa provides a listening device right in your own home, one that is programmed to record what it hears and sends it on to a third party.

What do you think Amazon can do with your words? Almost anything they want! And this was not placed in your home by the CIA, you purchased it yourself. Just another piece of the IoT.

Houston Rodeo

Disappointed concert goersJust last week, the Houston Chronicle reported on how computer robot software (“bots”) impersonated customers and tried to order concert tickets for the Houston Rodeo. Their ticket company shut down the offending server and quarantined about 838,000 bots.

In the meantime, up to 2,000 actual customers may have been kicked off the website while in the middle of buying tickets. Those that got kicked off probably couldn’t get back on in time to get tickets before the two concerts that were targeted got sold out. I’ll bet there are some unhappy Rodeo fans out there right now.

WOW! A thermometer, Alexa, even software robots causing denial of service at the ticket office.

Think about the vulnerabilities you may be introducing into your digital environment. Some might be able to come back and haunt you in the future.

David Derosier consults with small business on planning and marketing issues, and provides web design and hosting services through OhainWEB.com, an accredited business with the Better Business Bureau that is rated A+ by BBB. He can be reached at JDAVID@Strategy-Planning.info

 This article was first published in The Orange Leader on January 16th 2019.

Do you use Google Chrome?

Do you use Google Chrome?

Have you noticed that many of the smaller websites you visit using Chrome now carry the admonition of “not secure”? These websites have not changed, Chrome has changed.

Google wants the world to believe that it is truly concerned with the security of its customers, and has chosen one of its flagship products, the Chrome internet browser, to show the world that it is a leader in cyber security.

First, let’s look at how your computer accesses websites. You give your computer an address (domain name) which it locates on the internet and copies the page (or file or whatever) down to your computer. Then it disconnects from the internet. What you see and what you do is on your own computer…until another internet access is needed. If you go from the website’s home page to another one, the same process happens, only now you have copies of two pages on your computer. And so on.

The browser software on your computer uses an application (app) called a protocol. For decades these apps used HTTP (HyperText Transfer Protocol) to communicate. When websites started collecting personal information (like credit card numbers and passwords), a modified protocol named HTTPS (“S” for secure) was created which encrypted the communications to protect the privacy.

Before, whenever your browser encountered a website that used HTTPS, it would show you something like a padlock icon to let you know that SSL (Secure Socket Layer) was being used and your data was encrypted.

Today most browsers still do that, but not Google Chrome. Google now calls any website with the old HTTP as being not secure. If no personal information is sent to the website, does it make any difference? Technically, no. However, in the perception of the user, Google has just said the website is bad, maybe you shouldn’t go there.

Google is trying to come across as the market leader that is protecting the public. And it’s not just adding those two words, “not secure”. Google also penalizes the website in its search engine rating so it may appear lower in a Google search. More like bullying to me.

However, they are big enough to get away with such bullying and we are now advising our clients that they have an option to switch to HTTPS if they would like.

All of the other major browser makers are starting to follow suit, encouraging websites to change over to HTTPS. One cannot win against these cyber bullies.

How does a website change over? Your website provider or hosting service can acquire a special certificate for your web pages that says you are legitimate. Today, there are three levels of certification – at the domain level, the organization level, and at an extended level.

The SSL certificate verifies that the website really is who it says it is – either an individual or an organization. The certificate confirms the identity of the website owner and vouches for its authenticity.

At its lowest level, domain validation, the certifying authority (CA) only checks whether the applicant actually owns the domain for which the certificate is to be issued.

At the next level certificate, called organization validation, in addition to domain ownership, the CA examines relevant information, such as company public filings. Information that has been vetted is accessible to website visitors, which boosts the site’s transparency. The somewhat demanding nature of this certificate means that it can take longer and be more expensive to issue.

The highest level of SSL certification (today) is called extended validation and has the most extensive authentication level. This process requires company information to be even more thoroughly scrutinized. This exhaustive review should additionally increase the website’s credibility. This certificate is also the most cost-intensive of the three.

In addition to the actual certificates, software may review the website to make sure it works the way it says it should. For example, does contact information collected actually go to the owner of the certificate? These are things one should expect from a “secure site”.

The cost to upgrade to HTTPS varies with the level of certification and how well the website was developed in the first place. As you can expect, the higher the level the higher the cost.

For existing sites, the cost to convert can be minimal if you do it yourself, or up to several hundred dollars if you use a professional. Usually there are also additional costs to be included in your periodic hosting fees when HTTPS communications are used.

For a new website, the developer will probably build the cost for SSL and HTTPS into the overall price of the website and hosting.

Does a website really need HTTPS?

In the past, if the website didn’t collect sensitive data, like credit cards or social security numbers, the owner may not have needed an SSL certificate. However, with the new browser notices, it’s becoming more important to ensure that a website has an SSL certificate and is loaded via HTTPS.

It’s up to the owners to figure out how they want their visitors to perceive the security of the website. It’s up to the visitors to figure out if there is any perceived decrease in value without it. I’ll bet most people never even noticed the “not secure” notice from Google Chrome.

J. David Derosier consults with small business on planning and marketing issues, and provides web design and hosting services through OhainWEB.com, an accredited business with the Better Business Bureau that is rated A+ by BBB. He can be reached at JDAVID@Strategy-Planning.info

This article was first published in The Orange Leader on January 3rd 2019.

David Derosier consults with small business on planning and marketing issues, and provides web design and hosting services through OhainWEB.com, an accredited business with the Better Business Bureau that is rated A+ by BBB. He can be reached at JDAVID@Strategy-Planning.info.

Elections and Cybersecurity

Elections and Cybersecurity

In my last column I talked about propaganda and election influencing in the USA by foreign governments, as well as the US doing it to others. My basic take was, so what; if others want to meddle, they always will. Just be sure to lock the barn door before the horse (data) escapes. We need to stop complaining and be prepared for when they try.

99% of votes in the USA are either cast or counted by computers.

We have invested in computerized elections because they reduce miscounts, help voters with disabilities, improve access to voting for rural voters, and speed up delivery of results. That’s goodness.

Unfortunately, we have NOT invested in strong security for our computerized elections. The average state election cybersecurity grade in a recent report was only a C-. The average grade for states with toss-up Senate races in 2018 is an F!

 Without question, our computerized election system is vulnerable to cyber threats!

 Let’s take a look at four areas of our computerized elections:

  1. Campaigns, overall risk: severe

Cyber-attacks on campaigns have been used for selective release of private documents in which adversaries release potentially compromising data on candidates and campaigns. These attacks have undermined the credibility of candidates, exacerbated social, economic, and political divisions among the US Electorate, and fueled fears of corruption and abuse by government officials.

So far in 2018, cyber-attacks by Russians have allegedly targeted multiple Congressional campaigns, including Senator Claire McCaskill of Missouri, as reported in TheDailyBeast.com.

Cybersecurity practices for political campaigns remain inconsistent, although efforts by Homeland Security and the FBI to provide cybersecurity training have had some effect. Extremely tight budgets, mostly-volunteer staffs, poor cybersecurity awareness, and the issue of distributed, ad-hoc systems by campaigns have made improving campaign security difficult in spite of significant publicity around attacks on campaigns and campaign officials, particularly for local and state elections.

  1. Voter registration and election management systems, overall risk: serious

Attacks on voter registration systems and e-poll books could be used to steal data on American voters, or affect Americans’ ability to exercise their right to vote if their voter registration is manipulated. Blocking certain voters from the polls could even alter the results of an election.

Voter registration systems in at least 21 states were targeted by Russian hackers in the 2016 election, although there is no evidence that voter rolls were actually changed.

Voter registration systems remain vulnerable to cyber-attacks, but progress is being made on basic cybersecurity standards and training, and Homeland Security is coordinating information sharing and incident response exercises with state election officials.

  1. VOTING SYSTEMS, overall risk: serious

Cyber-attacks on voting systems could be used to disrupt the voting process, or even to directly manipulate votes, perhaps the most widely-feared form of election manipulation.

There has been no evidence of foreign tampering with US voting systems in 2018, but known vulnerabilities have been demonstrated in many of the most widely used voting systems in the USA.

Vulnerabilities in voting machines and vote counting systems have received a lot of attention since 2016, but most voting systems are not connected to the Internet, and getting physical access to such a large number of machines would be challenging, particularly for a foreign adversary. Furthermore, most states have plans to replace aging voting systems and implement a paper audit trail for all votes.

  1. ELECTION NIGHT REPORTING, overall risk: serious

While attacks on election night reporting systems cannot affect the actual outcome of the election, if reported vote tallies are manipulated it could call the real results into question even if they are ultimately verified.

No evidence has emerged of foreign tampering with election night reporting systems, but exploitable vulnerabilities in official election websites, traditional and social media platforms could be exploited by foreign actors.

Secure election night reporting has received comparatively little attention and resources relative to voter registration and voting systems, and known vulnerabilities in official election night reporting websites, traditional and social media platforms remain unaddressed.

Without question, our computerized election system is vulnerable to cyber threats, and foreign adversaries want to exploit our vulnerabilities. 

Areas with the greatest risks are 1) Influence operations, 2) cyber espionage against campaigns/ candidates, and 3) attacks on voting systems. Influence and espionage are much bigger threats than sabotage.

What countries pose the greatest overall cyber threats to US Elections? Russia (81%), China (10%) Iran (2%).

The good news:

Progress is being made. Today, Basic Best Practices for cybersecurity are currently in place for information sharing (50 states), access control (46 states), and regular vulnerability analysis and intrusion detection (43 states). 9 states are using voting machines more than 10 years old; 33 states perform post-election audits, and (to me at least) most important – 36 states have a paper-trail audit for all voters.

By 2020, 46 states will either have or be in the process of implementing a Voter Verified Paper Audit Trail. (Look up VVPAT with an Internet Search Engine.)

More is needed.

A paper audit trail is a key first step in establishing resilience if computerized election systems are compromised.

Current funds are helping to implement basic security practices, but the full cost of robust security systems is much higher. Many states and counties have developed plans to upgrade or replace vulnerable systems but lack funding to implement them.

Attacks on campaigns and election night reporting systems cannot directly disrupt of change the outcome of an election, but they can undermine the credibility of American democracy, and comparatively little money or effort is being put into securing these systems.

Campaigns and election officials should leverage every available opportunity to partner with the government and with cyber security professional s and pro bono initiatives to continuously improve security on our election systems.

Hopefully we made it through the 2018 elections without any major glitches turning up. Let’s hope we’ll be much more ready two years from now.

[Most of the information contained here was distilled from papers published by the Technology Program of the Center for Strategic & International Studies in Washington DC.]

David Derosier consults with small business on planning and marketing issues, and provides web design and hosting services through OhainWEB.com, an accredited business with the Better Business Bureau that is rated A+ by BBB. He can be reached at JDAVID@Strategy-Planning.info.

Will the Russians again meddle in the upcoming American elections?

Will the Russians again meddle in the upcoming American elections?

Propaganda and election influencing by USA.

Did you know that the United States created Radio Free Europe as an overt propaganda effort during the Cold War, partially funded by CIA? Did you know that Radio Free Europe continues to this day with headquarters in Prague, a corporate office in Washington, D.C., and 17 local bureaus in countries throughout their broadcast region, broadcasting in 25 languages to 23 countries including Armenia, Russia, Iran, Afghanistan, and Pakistan. (www.RFERL.org).

The U.S. has meddled in presidential elections in other countries as many as 81 times between 1946 and 2000, according to a database amassed by political scientist Dov Levin of Carnegie Mellon University (www.dovhlevin.com/).

From Radio Free Europe to influencing elections, USA has a well-documented history of meddling in other countries’ affairs.

KremlinThink the Russians are going to try and interfere again?

I’m sure they will.

And why shouldn’t they? Especially when we do the same thing all the time.

So, if YOU think the Russians are going to try and interfere again, is that a problem?

What is the problem?

In an earlier article I wrote that problems cannot be solved…until they are broken down into issues to define the problem.

In this case, the problem is not that the Russians want to meddle in American elections; the problem is that apparently we do not have adequate counter-measures to stop them.

There is no question that we have equal or better offensive capabilities than our adversaries. We need to put more effort into having better defensive capabilities – cyber defenses in the Digital Environment. And, we should stop complaining about others, like Russia, doing what we’re doing. Just be quiet and don’t let it happen.

The Digital Environment

The Digital Environment is exploding exponentially in terms of its breadth and capabilities, and will continue to do so (I touched upon this in my article on “Changing Technology “).

Our lives are becoming increasingly dependent on the health and security of the Digital Environment.

Automation, machine learning, artificial intelligence, the Internet-of-Things (IoT), and many other advances bring tremendous opportunities…and also tremendous challenges to the Digital Environment.

Today the push is to protect privacy in the Digital Environment. That’s all well and good. However, we need to do a lot more in optimizing the security of the Digital Environment for Americans, not just privacy.

When governments collaborate with criminal hackers, such as mentioned above, it allows the governments to distance themselves from the direct perpetrators. This makes it more and more difficult to pinpoint the blame…and to point the finger at them.

We need to lock the barn door before the horse leaves, not point fingers afterwards.

On other topics…

  • REMEMBER – KNOWLEDGE IS POWER. GET OUT AND VOTE…for or against the Bond Issue and for candidates.
  • Congratulations to my friend and former mayor, Essie Bellfield, for being recognized once again for her contributions to Orange. Salem UMC is naming an education building after Ms. Bellfield, a longtime member of the congregation.
  • My next article will address strategies being discussed and put into place at the national level in the Digital Environment to add more security for Americans and our allies.


David Derosier consults with small business on planning and marketing issues, and provides web design and hosting services through OhainWEB.com, an accredited business with the Better Business Bureau that is rated A+ by BBB. He can be reached at JDAVID@Strategy-Planning.info.

What if Facebook did not have passwords?

What if Facebook did not have passwords?

  Dave DerosierPasswords are there to protect you, right. But it can be a pain remembering all those different passwords for every single website you log into. So what if Facebook decided to make it easier and not require a password to get into your account? Would that be good? Absolutely not! The use of passwords is called Authentication. They allow the user to authenticate or verify that it’s ok to let them have access to whatever is on file. Imagine if anyone who wanted to could just access your Facebook account with your username and no password. You may say, “Well, everything in there is public information anyway.” That’s true. But full access to your account means new information can be added, and existing information can be changed or deleted. Suppose you are up for a big promotion at your company and another candidate goes into your Facebook account and posts bad things about your history, false information. When your employer hears about it, you don’t get the promotion. What about that? Suppose you are happily married and an intruder goes into your Facebook account and posts pictures of someone who looks like you being intimate with someone who is not your spouse. What would you think about that? Are you starting to see the consequences of not having a password? Even though life may be a little easier not having to remember it? Technology has changed our lives, but there is a price to pay for that changing technology – it needs to be respected, and there need to be controls, such as authentication. Facebook authentication is called a Discretionary Access Control – meaning you, as the owner of the information, have the discretion as to who knows the password and can gain access. You also have the discretionary ability to change the password whenever you want, and (perhaps) to make it easy or difficult for someone to guess it. Access GrantedAuthentication is just one type of “access control” intended to prevent unauthorized use of technology. Physical access control starts with good old fashioned door locks and keys; and extends, with technology changes, to computer based methods such as key cards, retina scans, embedded microchips, and many others. What about the comments and photos and videos that others can post to your timeline on Facebook? You have the ability to add some access controls there too. For example, you may decide who can post on your timeline or who can see what others post on your timeline. Without a password to get into your Facebook account, anyone can look up your user name, make those changes and you would never know. So what’s the purpose of telling you all this? The message that I want every reader to remember was already stated above but is well worth repeating: Technology has changed our lives, but there is a price to pay for that changing technology – it needs to be respected, and there need to be controls.
David Derosier consults with small business on planning and marketing issues, and provides web design and hosting services through OhainWEB.com, an accredited business with the Better Business Bureau that is rated A+ by BBB. He can be reached at JDAVID@Strategy-Planning.info.
Changing Technology

Changing Technology

Dave DerosierMore than half a century ago, the co-founder of Fairchild Semiconductor and Intel observed that technology was doubling every year. His criterion was the number of transistors that could be placed on an integrated circuit. That criterion may have changed, but the concept of what became known as Moore’s Law has not changed. Technology is constantly and rapidly changing.

So what? What do we do about it? How do we keep up with the changes? Do we need to keep up with the changes?

In the 1960s the US Dept of Defense funded the development of ARPANET, a precursor of today’s Internet. In the 1970s wide area networking became common amongst large companies and mini-computers began creeping into small and medium size business.  In the 1980s, PCs replaced mini-computers.

In the 1990s, I was developing websites using a new language called HTML and accessing the Internet over dial-up lines. Very slow by today’s standards. During this same time, cell phones started to proliferate.

Now in the 21st century, the Internet is ubiquitous, so are websites. Everywhere and everyone (almost) are connected with high speed connections and “apps” (short for applications). Search Engines – Google, Bing, Yahoo, etc. Social Media – Facebook, Twitter, and countless others. Today the Internet drives a tremendous amount of our economy, of our lives.

After browsing Amazon for some power tools, you probably find advertisements for those same tools when you go to your home page on Facebook. Did you know your personal browsing habits are recorded? Search engines, Amazon, etc. sell your history to others as another way to boost their profits.

Cellular communications have joined the Internet.

Virtual AssistantVirtual Assistants (like Alexa) can access the internet for you using voice commands and replying back using voice. We are seeing the Internet of Things (IOT) as the next upcoming generation. With IOT, Alexa can turn your A/C down, lock your front door at home while you’re at work, and a host of other tasks. Just remember, the devices on the IOT are connected together; as they become smarter they are able to share data…on their own!

Isn’t technology great?

As we hand over our control to technology, we need to consider the cost of such delegation especially in terms of privacy and security. Can you really trust a virtual assistant to be loyal only to you?

How can a virtual assistant respond so quickly to your voice? Because it is always listening and it is always connected to the Internet. Who else is listening, either in real time or to the recorded conversations?

When you post personal data on a friend’s page on Social Media, who else can see it? You marked it as “private”; therefore the maker of the app would never allow it to be seen by anyone else, right?

Technology can ease some burdens, maybe even make life easier, but the cost is an ever increasing vulnerability to those who have their own agenda in mind, not ours. Some are just greedy and want to make more money with that information. Some can be malicious.

Everything you do online is recorded, be careful what you share.

David Derosier consults with small business on planning and marketing issues, and provides web design and hosting services through OhainWEB.com, an accredited business with the Better Business Bureau that is rated A+ by BBB. He can be reached at JDAVID@Strategy-Planning.info.

Extension of the Patriot Act by Congress And Government use of Meta-Data

Extension of the Patriot Act by Congress And Government use of Meta-Data

Last week Congress failed to extend the controversial Patriot Act, based in large part on attempts to stop the use of Meta Data by government security agencies. Another Senate vote was set for Sunday night, after being blocked by Senator Rand Paul

My fear is that Congress, and a lot of the American people, are becoming paranoid about technology and losing sight of the real issue. Advances in technology should not be feared; they need to be used for our benefit. How to contain the abuse of technology is where our focus should be.

I remember when I was growing up, we had a telephone table at the bottom of the stairs by the front door in my house. It had room for the black phone (no dial) and a phone book.

My first memories were of a phone on a party line. That meant we shared the same wires with someone else but the phone rang in our house at the same time as it did in the other party’s house. That’s why they called it a “party line.” If the incoming call was for us it had a different ring than the other party (like double-ring for us vs. triple-ring for them). I could pick up the phone (receiver) if it had a triple-ring and hear the other people talking. We literally shared the same line. Not real private, but it was good technology for the time.

To place a call, all you had to do was lift the received off the phone – and there was the operator. Give her (always female) the number you wanted and she could connect you via a switchboard and give the other person their special ring so they would pick up. Officially it was the Switchboard Operator, but it got shortened to just The Operator.

Later we switched to a private line and didn’t have other parties sharing the same line with us. Technology was progressing. Then we progressed to having a dial on the phone and only needed the operator for long distance. Next step, “direct dialing” with Area Codes; to tell the phone system (“Ma Bell”) it was long distance, we had to dial “1” first, then the area code.

Believe it or not, that was a half-century ago!

Today you just pick up your smart phone and dial a call from anywhere by pushing a single button and it goes through…usually. Ever wonder how it works?

If I’m in Orange with a Lake Charles cellphone, when I make a call my phone talks in digital to a tower and asks for an open line. The tower goes back to my Home Location (Lake Charles) and asks if it’s ok to let me use a line (i.e. will I pay for the call). If Lake Charles says OK, Orange adds me to the Local Area log so if I make more calls they know I’m OK to bill. Then they give me a line and the call goes through. This can happen in a split second, so I never even notice a delay.

When talking from Orange with someone in Houston on my Louisiana-based phone, I am using what is called a “traffic channel”. Before that, when my phone was talking with the tower to set up the phone, it was done over a “control channel.” At least at some levels, that’s a bit like talking with the operator and then getting connected on an open line.

The operator and her switchboard kept a record of the connection activity – so they could bill my family. Today the phone systems keep records of this connection activity too – so they can bill me for it. The concept is not a lot different, but the technology to do it has changed dramatically. This digital connection activity from the control channel is called “Meta Data”.

When you hear stories about the National Security Agency (NSA) and other government organizations storing information for use in analyzing terrorist phone activity, it’s the “Meta Data.” It’s just machine-to-machine communications to set up the call, not the stuff that’s carried on the “Traffic Channels”, no voice, nothing human, just connect data. It’s what the phone company uses for billing.

So what really is “Meta Data”? It’s information about other data. In a digital photograph, it identifies the camera settings and the camera that took the picture, it might even include a GPS location where the picture was taken. In the header of a webpage, the Meta Data includes the type of coding used, the title for the page, and perhaps some keywords.

In the 1950s the operator kept a log so Ma Bell could send a bill. Today the phone company stores records of Meta Data so they can send bill to the customer. What has changed is that it now all digital and can be manipulated and analyzed by software applications.

Digital means it’s stored on a computer. Digital means it can be sorted. Digital means it can be analyzed – by software applications called Data Mining.

Phone companies keep Meta Data to bill customers. They analyze it for marketing purposes. Perhaps it is used to improve service to their customers. Perhaps they also sell it commercially to others for marketing purposes. It’s a bunch of statistics.

Use statistics to improve service? By analyzing the Meta Data, you can get a better picture of when your phone lines are busiest, what departments are making the most outgoing calls and who’s getting the most incoming calls. What customers are calling you? Proper analysis can help improve revenue and expenses in a business. It’s good for business.

It is also absolutely essential for National Security in tracking information on terrorists and terrorism. People are concerned about the trade-offs of security versus privacy. What they fail to acknowledge is that we as a people have already abdicated our own rights to privacy by publishing information to the world on social media and e-mails. Is there anyone today who thinks that what they write in an email is really private information? How about what is published on Facebook, or Twitter, or other social media?

I do not believe that we need to constrain technology; we need to constrain those who use technology so that they do not abuse it. We do NOT need to take away valuable tools that our government uses and needs to combat terrorism and terrorists. We do need to make sure it is not abused.

We need to protect our country and our way of life. We need to keep the information private and let NSA and other anti-terrorist have the Meta Data and do their job – just give them boundaries on what they can do with it…and police them.

We cannot allow technology progress to reduce our security, we need to use it to increase our security – and prevent abuse. If you have strong feelings about this, write to our Congressman, Dr. Brian Babbin, at his office right here in Orange at 420 Green Avenue. Let him know what you think. That’s how our system of government works. Let our leaders know and make them accountable.

J David Derosier is a retired technology professional and worked for several years in a business that developed technology to prevent the use of cellular devices in restricted areas, without jamming. Prior to that he worked with Fortune-500 companies in Information Security (InfoSec) with a global focus on National Security. Today he consults with small business on planning and marketing issues, and provides web design and hosting services. He can be reached at JDAVID@Strategy-Planning.info.

[Want to see website Meta Data? With Internet Explorer, click on View>Source and look for the word “meta”. With Firefox click on Menu>Developer>Page Source.]

David Derosier consults with small business on planning and marketing issues, and provides web design and hosting services through OhainWEB.com, an accredited business with the Better Business Bureau that is rated A+ by BBB. He can be reached at JDAVID@Strategy-Planning.info.